Industrial design

Design strategy

Marketing 

UI/UX

2018

 Client                 Year                Category                            

The Complete Dairy

Milk vending machine

Per capita consumption of drinking milk is estimated at 105L per year. Australian is TOP5 milk consumer in the world.
However, there is something that we don’t like to hear behind our consumption is harming this beautiful land. In Australia, it is estimated that around 370 million plastic bottles end up in landfill, and it generates over 60,000 tonnes of greenhouse gas emission.
Plastic packaging milk makes up about 70% of sales in Australia; These plastic packagings end up being landfill or sent to China.
But China published recycling ban this year. That means tons of these plastic waste will end up in our natural environment. For this beautiful land and our body, we need to take action, because we could do better than this.

© 2020 Jiachen Liu / All Rights Reserved